The Association of European Colour Consultants/Colour Designers e.V. (BEF e.V.) is the official European representation of the International Association of Colour Consultants/Designers (IACC).

BEF members are experts who have specialised in the targeted and function-supporting application of colour and are aware of the effect of colour on humans and their environment. As a basis for professional colour planning, BEF members focus on the interaction of a trained eye, science, art and empathy.

The primary task of the BEF is to promote and support its members in their work as colour consultants and colour designers and to strengthen their positioning and significance.